Clarks Inn, Gwalior
The right partner
We work closely with key hotel operators in the region, and are thus equipped with extensive industry knowledge and expertise to identify and select the most appropriate operator to provide for the success of the hotel's operation over the term of the agreement.
Our belief is that success comes with the right concept, brand and people, but a well-balanced agreement sets the base for a long-lasting collaboration between operators and owners.
In an increasing competitive landscape of serviced accommodation, brands offer a promise of definitive service delivery and standardisation of product. Brands with an increased footprint in India offer a discerning traveler choice of locations and have a better sales & marketing network for generating actual reservations through increased market penetration and strategic alliances.
However, deciding on a hotel brand or franchise is not an easy decision for new investors and asset owners as there are many factors involved, for example the quantum of management, sales & marketing fees, indirect fees, term of definitive agreements, exit clauses and default clauses in both management & Licence agreements, etc.
A suitable hotel brand to achieve below results
- 01Optimal use of the hotel asset and improved asset value.
- 02Better market positioning.
- 03Enhanced operational performance with a brand fit.
- 04Finalizing the type and quality of facilities needed based on property's market orientation.
- 05Growth of top line revenue of the asset.
- 06Owner friendly agreements and contracts.
Our services include
Brand Evaluation
We assess potential operator brands in the hospitality industry based on factors like brand reputation, market presence, and consistency.
Regional Expertise
We evaluate the operator's experience and success in the specific regional market where the project is located, including an understanding of local market dynamics and cultural nuances.
Performance Analysis
We analyse historical performance metrics of operators in similar projects or market segments, including occupancy rates, revenue generation, and customer satisfaction scores.
Reservation System Efficiency
We assess the efficiency and effectiveness of the operator's reservation system, considering ease of booking, integration with distribution channels, and customer support.
Alignment Assessment
We assess how well the operator's brand aligns with the project's desired positioning and target market, considering niche, target demographic, and brand image.
Financial Analysis
We analyse the financial terms and fee structure proposed by the operator, including initial investment requirements, ongoing management fees, and performance-based incentives.
A shortlist and a deal you can defend
A shortlist with reasons
Brands and operators assessed against fit, track record and the terms you can live with, with the reasoning shown.
Like-for-like performance
Occupancy, rate and guest-satisfaction evidence from comparable assets in the same market.
Term-sheet comparison
Fees, incentives, exit and default clauses read side by side, so the whole agreement is visible.
Negotiation and handover
Support through the agreement and into the operating relationship, not just the shortlist.